Brand Machine Limited (issued a New Zealand Business Number of 9429032693355) was incorporated on 27 Jun 2008. 5 addresess are in use by the company: 9 Huron Street, Takapuna, Auckland, 0622 (type: registered, service). 5A William Street, Takapuna, Auckland had been their registered address, until 17 May 2022. Brand Machine Limited used more aliases, namely: Magnet Customer Attraction Limited from 01 Dec 2008 to 03 Aug 2012, Magnet Communicate Limited (19 Nov 2008 to 01 Dec 2008) and Lime Tree Group Limited (27 Jun 2008 - 19 Nov 2008). 100 shares are issued to 1 shareholder who belongs to 1 shareholder group. The first group includes 1 entity and holds 100 shares (100 per cent of shares). Our database was updated on 04 Jun 2025.
| Current address | Type | Used since |
|---|---|---|
| 5a William Street, Takapuna, Auckland, 0622 | Physical & service | 02 Aug 2012 |
| 1-8 William Street, Takapuna, Auckland, 0622 | Registered | 17 May 2022 |
| 8 William Street, Takapuna, Auckland, 0622 | Service | 18 Jul 2023 |
| 9 Huron Street, Takapuna, Auckland, 0622 | Registered & service | 08 Jul 2024 |
| Name and Address | Role | Period |
|---|---|---|
| Jack S. | Director | 06 Oct 2023 - current |
|
Jennifer Lobb
Castor Bay, Auckland, 0620
Address used since 27 Jun 2024 |
Director | 26 Jun 2024 - current |
| Cormac O. | Director | 22 Jan 2025 - current |
| Darren S. | Director | 06 Oct 2023 - 28 Feb 2025 |
|
Andrew Mitchell
Takapuna, Auckland, 0622
Address used since 07 Jul 2023
Takapuna, Auckland, 0622
Address used since 20 Jul 2012 |
Director | 27 Jun 2008 - 26 Jun 2024 |
| Mark L. | Director | 13 Jun 2022 - 06 Oct 2023 |
|
Miranda Mitchell
Takapuna, Auckland, 0622
Address used since 20 Jul 2012 |
Director | 27 Jun 2008 - 13 Jun 2022 |
| Type | Used since | |
|---|---|---|
| 9 Huron Street, Takapuna, Auckland, 0622 | Registered & service | 08 Jul 2024 |
| Previous address | Type | Period |
|---|---|---|
| 5a William Street, Takapuna, Auckland, 0622 | Registered | 02 Aug 2012 - 17 May 2022 |
| Flat 1, 6 Brown Street, Hauraki, Auckland, 0622 | Physical & registered | 11 Jul 2011 - 02 Aug 2012 |
| C/-christmas Gouwland Limited, Level 12, Citi Building, 23 Customs Street, Auckland | Registered & physical | 27 Jun 2008 - 27 Jun 2008 |
| 24 Valhalla Drive, Birkenhead | Physical & registered | 27 Jun 2008 - 11 Jul 2011 |
| Shareholder Name | Address | Period |
|---|---|---|
|
Inspired Thinking Group Holdings Limited Other (Other) |
21 Jun 2022 - current |
| Shareholder Name | Address | Period |
|---|---|---|
|
Pope, Paul Individual |
Manly Whangaparaoa 0930 |
27 Jun 2008 - 21 Jun 2022 |
|
Mitchell, Andrew Individual |
Takapuna Auckland 0622 |
27 Jun 2008 - 21 Jun 2022 |
|
Mitchell, Miranda Individual |
Takapuna Auckland 0622 |
27 Jun 2008 - 21 Jun 2022 |
|
Mitchell, Miranda Individual |
Takapuna Auckland 0622 |
27 Jun 2008 - 21 Jun 2022 |
|
Mitchell, Andrew Individual |
Takapuna Auckland 0622 |
27 Jun 2008 - 21 Jun 2022 |
| Effective Date | 12 Jun 2022 |
| Name | Picasso Topco Limited |
| Type | Private Limited Company |
| Ultimate Holding Company Number | 13922506 |
| Country of origin | GB |
![]() |
Pp Management Limited 5 William Street |
![]() |
Sebala Limited 5 William Street |
![]() |
Dacman Holdings Lp 5 William Street |
![]() |
Stewart-murray Trustees Limited 5 William Street |
![]() |
Zdirect Limited 24 Ewen Street |
![]() |
Filters To Go Limited 24 Ewen Street |